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Abstract

Tourism is the newly recognized growing industrial sector in many economies. Visitors, who are the main consumers to drive the whole tourism industrial sectors by their expenditures, require a certain set of consumption of products and services provided by public infrastructures, in addition to destination marketing expenses to be borne by the destination. This narrative case study looks into Orlando (Orange County), Florida, and sees how the destination planned to finance required funding and operating expenses for their tourism infrastructure and its destination marketing. The discussion poses an alternative tourism planning model which encourages destinations to consider certain method of financing which are virtually funded by the visitors, to the destination.

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